apparel design // brand identity // packaging design // business development
THE PROCESS:
Willow & Co is a self-directed project that began at the Farmer's Market. I've spent several summers hopping around local markets. In 2019, with rickety handmade screens and a go-get-em attitude, I pieced together a small screen-printing business.
BRAND GUIDELINES
A rugged and bold brand identity that contrasts the organic qualities of nature with crisp geometric elements.
PACKAGING
Packaging made versatile to remain cost-effective for a small business. A collection of t-shirt tags, jewelry cards, and gift packaging that reflect the Willow & Co brand identity.
RETAIL DISPLAYS
I set out on a search for simple retail displays that would elevate my brand, while remaining simple enough for the products to stand out. In the end, I ended up having to get creative with problem-solving and create displays by hand to fit my needs as a seller at the market.
